Dickie’s Ginger

Dickie’s Ginger came to us with a paradox: a locally loved ginger beer with a loyal following, in a category that takes itself far too seriously. While most brands lean into heritage, provenance, and nature, Dickie’s wanted none of it. The brief was simple: flip the script and make ginger beer feel fun again — more outdoor festival than farmer’s market. With deep roots in the local brewery scene and counter-culture crowd, we built a brand that’s DIY at its core: raw, expressive, and unapologetically bold. It’s ginger beer with a point of view.