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Manukora

Rethinking Manuka Honey

Manukora, an established New Zealand Manuka honey producer, found themselves in a highly commoditized space of 'me-too' brands. With sights set on expanding into the US, the brand required a shift in thinking. The first step was to align the narrative around the natural healing benefits of Manuka. As we developed a new strategy that positioned Manukora in the health and wellness space, we created an apothecary-style brand that prioritized clarity of messaging and transparency of ingredients. Since launch, online sales have increased, the brand has hit top seller status on Amazon, and Manukora has successfully entered the US market.

Art Direction
Brand Audit
Concept Direction
Copywriting
Label System
Messaging
Packaging
Photography
Positioning
Research & Insights
Tone & Voice
Visual Identity
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In developing the label system, we distilled the confusing industry-wide potency rating and created a simple hierarchy to support future product expansion.

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