What happens
when you’re
curious?
When you’re
determined?
When you’re
open to possibility?

As culture evolves and perspectives change, we create brands that respond to these shifts. We build new brands that connect with tomorrow’s mindset. We give existing brands new life at their turning points.
Curiosity is at the core of everything we do. And the belief that freedom to explore and ask questions drives our work and our thinking. Culture informs us as we consider attitudes, beliefs, behaviours, and emerging trends. By exploring this intersection, we tap into what’s happening now, and gain insight into what’s next. Wherever you are on your brand journey, we can help in a number of ways.
Creation
You’re launching a new product or service and want to create a brand that will tap into today’s culture.
Evolution
Your business has evolved and you’re looking to realign the brand to be relevant to your audience.
Extension
You’re rolling out a new product or service within an existing brand or looking to reach a new market.
Expansion
You’ve acquired a brand, have restructured, or have expanded and need to ensure it all works together.
Activation
You’ve got an existing brand with marketing initiatives and standalone projects that require new thinking.
Pendo Photograph

Services

Strategy

Research & Insights
Brand Audit
Positioning
Messaging
Tone & Voice
Naming

Creative

Visual Identity
Marketing Collateral
Campaigns
Brand Guidelines
Typography
Packaging
Label Systems
Signage
Trade Show
Environments
Website
E-commerce

Assets

Photography
Illustration
Animation
Video

“Pendo’s strategic advisory was integral to positioning us at a global scale and closely connecting with our internal culture, setting us up to drive the next phase of Trulioo.”
Dawn Crew, CMO, Trulioo
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