Unifonic

Where Conversations Connect

Today, 93% of the world’s population use mobile phones to communicate and connect. Unifonic, which began as an SMS messaging provider, wanted to expand into this global market with their multifaceted communication platform. Inspired by Unifonic’s innovation and reach, we evolved their brand to better reflect how their technology joins people in conversation and demonstrates how they’ve moved from being a regional player to a global one.

Art Direction
Brand Guidelines
Copywriting
Illustration
Marketing Collateral
Messaging
Photography
Signage
Trade Show Booth
Video
Visual Identity
Pendo Photograph
Pendo Photograph

An extension of the Unifonic wordmark, we developed a system of graphic devices to signal the technology across all applications.

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Pendo Photograph
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Pendo Photograph

Comprehensive brand guidelines included parameters for tone and voice,  iconography, graphic devices and custom photography.

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Pendo Photograph
Pendo Photograph
Pendo Photograph
Pendo Photograph
Pendo Photograph