MIABC

Supporting Thriving Communities

As the Municipal Insurance Association of British Columbia (MIABC) was developing a new strategic direction (working with BB&Co), it became clear the existing brand identity no longer reflected the new narrative. A key theme for the MIABC’s story was community – thriving communities in particular. Exploring this idea further, we developed an icon representing a flourishing tree as a visual metaphor for the association. The icon provided the basis for a new visual language and was applied across all brand touch points.

Brand Guidelines

Copywriting

Marketing Collateral

Signage

Visual Identity

Website

For the brand launch, we developed a printed keepsake reminiscent of a community newspaper that told the story of the MIABC.

Giving the MIABC presence in the community, and to help visitors find their way, we applied the identity to the building exterior and to wayfinding signage.

To engage staff and visitors with the brand, we created dimensional signage which was installed throughout the MIABC’s headquarters.