Veggemo
Introducing Veggie Milk
The non-dairy milk market is dominated by products that have serious and formulaic branding. As the only milk among them to be made from vegetable ingredients, the product stood out. We thought the brand should, too, and wanted to take it in the direction of something unexpected and delightful, starting with the name. Quirky illustrations brought added personality and a light-hearted treatment to it all. The brand was developed alongside the product, with consumer research heavily influencing both. It paid off when Veggemo was recognized at Expo West before it even launched in stores, and won numerous awards including Best in Show from Canadian Grocer.
Copywriting
Marketing Collateral
Naming
Packaging
Visual Identity
Website