Pendo Brands Cambio

We recently developed the brand for a cloud-based software company in the Geotech space called Cambio. We began by renaming the software Cambio Earth Systems to encompass the global nature of the platform which assists with infrastructure planning and climate resiliency for roads, highways, railways and more. At the core of this new platform is the combination of earth science data, satellite imagery, and topographic scanning. As an outsider in this technical industry, it was a great opportunity for our team to bring new thinking to the table. Our work on the project included brand strategy, positioning, naming, identity, and guidelines.