Commemorating the rebrand while telling the MIABC’s story, we developed a printed keepsake reminiscent of a community newspaper. To guide visitors and help them find their way, we applied the identity to building and exterior wayfinding signage.
Within the office interior, we developed exhibition-style environmental graphics applied throughout the space. Creating a dynamic experience, dimensional signage elements were added to feature the MIABC’s milestones, mission, and vision. We also applied the look and feel to the website and developed a stationery package, and comprehensive brand standards.