Manukora
Rethinking Manuka HoneyManukora, an established New Zealand Manuka honey producer, found themselves in a highly commoditized space of 'me-too' brands. With sights set on expanding into the US, the brand required a shift in thinking. The first step was to align the narrative around the natural healing benefits of Manuka. As we developed a new strategy that positioned Manukora in the health and wellness space, we created an apothecary-style brand that prioritized clarity of messaging and transparency of ingredients. Since launch, online sales have increased, the brand has hit top seller status on Amazon, and Manukora has successfully entered the US market.
We created a custom typeface to evoke the quality associated with the product, the New Zealand origin story, and the company’s history.
To help consumers navigate the product benefits, we created a a clear hierarchy of information. This included simplifying the industry-wide Manuka potency rating and developing a system to support future product expansion.
