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Unifonic Culture Book

The Story of U

Unifonic was growing quickly, with new hires starting continually. We’d worked with the founders to develop a new brand for the company and knew that maintaining their family-like culture was important through a time of rapid growth and transition. Recognizing “Unifones” are full of pride for their company and their contributions, it was essential to introduce and tell Unifonic’s story in a celebratory way. The founders, the history, their established values, along with employee quotes and imagery were brought together in a way that honoured the company’s successes and marked the way each employee played a part in them. The Story of U, a fabric-bound hardcover book (with a matching debossed box), was revealed during a company event where one of the founders signed each copy. It’s a high-touch piece and enduring keepsake that will continue to serve as a touchstone of Unifonic’s cohesive culture.

Concept Direction
Copywriting
Design Development
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Pendo Photograph
Pendo Photograph

To balance the company’s technology offer with the human side of the brand, we selected tactile materials and embellishments.

Pendo Photograph
Pendo Photograph
Pendo Photograph
Pendo Photograph
Pendo Photograph
Pendo Photograph