blak by thomas haas

Thomas Haas Blak

Branding Dark Chocolate

The chocolate market is overrun with complicated ingredients. So, Thomas Haas had an idea – to deliver a line of all-dark chocolate for those who would appreciate the purity of it. It became all about the craft, both the product creation and the brand building, which were done in tandem. Named Blak, everything about it balances simplicity with indulgence. Since it’s designed for a specific audience, the chocolate needed to stand apart on-shelf with packaging as rich and bold as its flavour. Upon launch, Blak had an immediate fan base amongst chocolate connoisseurs. Demand always exceeds production; it consistently sells out, and the collection has been expanded to include new products.

Copywriting
Naming
Packaging
Visual Identity
blak by thomas haas logo
blak by thomas haas packaging stacked
blak by thomas haas dark chocolate product photography
blak by thomas haas packaging opened

As we developed the brand touch points, we placed emphasis on balancing simplicity with indulgence.

blak by thomas haas chocolate bar packaging
blak by thomas haas dark chocolate product photography
blak by thomas haas chocolate bar packaging

To create impact on-shelf, we incorporated blocking and visual repetition throughout the packaging system.

blak by thomas haas dark chocolate product photography
blak by thomas haas dark chocolate packaging stacked